2014 Social Good Design Awards (So Good)

Every year, the Association of Registered Graphic Designers (RGD) invites submissions of graphic design projects done under the theme of communication design for social good; work with the power to incite action and make meaningful change in the way we live our lives.

Today’s designers have an ever greater responsibility to visualize the significant issues facing our society and find new ways to incite change in the way we behave. When we approach these issues creatively, we can make a real difference in the world.


RGD's So(cial) Good Design Awards gives voice to the important work designers are doing and can do to change the way we think and act.


Information regarding the 2015 Awards will be available soon.


2014 Winners


Non-Profit, Client Initiated Projects: 

Intent (Toronto, Canada): 'She Deserves It' Campaign

Blok Design (Toronto, Canada): Coalition for Engaged Education Identity 

The Public Studio (Toronto, Canada): Elder Abuse Prevention Campaign

GenesisXD (Toronto, Canada): KLINK Coffee Social Enterprise Branding

Parcel Design (Toronto, Canada): Camp Quality Identity 

rtraction (London, Canada): 1,000 Acts of Kindness Campaign

We Are Michael Jackson (Rotterdam, Netherlands): MAFIFA Poster

Thought Cafe (Toronto, Canada): Approval Voting Video

Projektor Brand Image (Toronto, Canada): Not Far From The Tree 2013 Yearbook

Hambly & Woolley (Toronto, Canada): Teresa Group Identity 

ALSO Collective (Toronto, Canada): SickKids Pediatric Orthopedic Fellowship Annual Report 

9 Lives Design (North Bay, Canada): UCycle Campaign

STUDIO JAYWALL (Toronto, Canada): Jane's Walk Print Campaign 


For Profit, Client Initiated Projects: 

The Works Design Communications (Toronto, Canada): RESPECT Report

Thought Cafe (Toronto, Canada): Crash Course Education Series

Trapeze Media (Toronto, Canada): KRAFT Celebration Tour Website 

Helena Ng Design (Markham, Canada): Animal Protection Stamp Collection

Pivot Design Group (Toronto, Canada): 1in3.ca Website 


Government Initiated Projects:

ON THE CHASE! Motion Design (Toronto, Canada): #BeOurAlly Campaign Video

Bureau (Sudbury, Canada): OBWC Brand and Website

Ontario Science Centre (Toronto, Canada): Banting Best Lab Exhibit

Blok Design (Toronto, Canada): Lab Ciudad Identity

Una Lee Design (Toronto, Canada): Feathers of Hope Campaign

City of Mississauga (Mississauga, Canada): Mississauga Earth Days 2014 Campaign

Flipside Creative Inc. (Vancouver, Canada): Golden Spruce Trail Experience

Gravity Inc. (Toronto, Canada): Ontario Clean Water Agency Annual Report


Designer Driven Projects:

Katie Maasik Student RGD (North Vancouver, Canada): You Are Not Al(one) Campaign

Heather Luscher Student RGD (Toronto, Canada): 'Meat of the Matter' Print Piece

Ottawa Bicycle Lanes (Ottawa, Canada): Ottawa Bicycle Lanes Campaign

Lauren Coutts Student RGD (North Vancouver, Canada): Colour Blind Awareness Campaign

Marissa Korda Student RGD (Toronto, Canada): Reel Women Film Festival Identity 

Chloe Blanchard Student RGD (Toronto, Canada): Beyond 40 App 

Adademia di Belle Arti di Firenze (Italy): 'Bring Salvation to All Living Things' Poster

Nathakorn Kittananthawongs Student RGD (Toronto, Canada): 'Against Animal Testing' Infographic 

Sylvie Leveiller Student RGD (Sudbury, Canada): The Basket Challenge Campaign

Damon PfaffACCESS (Toronto, Canada): Youth Making A Difference (YMAD) Campaign, Fall 2013

Camille Pomponi Student RGD (Toronto, Canada): Camoni Tea and Coffee Packaging 

Chloe Silver Student RGD (Toronto, Canada): 'What's Your Beef?' Brochure 


An exhibit of winning projects will be on display at Terminal 1 of the Toronto Pearson International Airport beginning in November. The 2014 So Good Catalogue will be available at the DesignThinkers Conference.  




    Download the 2013 app here.

    Download the 2013 Catalogue here.


    Judges David Berman RGD, author of Do Good Design: How Design Can Change our World; Frances Edmonds, Director of Environmental Programs at HP Canada; Ben Hagon RGD, Founder and President of Hagon Design; and Dmitri Siegel, VP of E-commerce & Executive Creative Director at Patagonia selected 42 winning projects from 190 entries submitted from 7 countries.


    The projects listed below effectively promote action in support of social change with originality, creativity and the use of sophisticated design concepts. 2013 winners are featured in a printed catalog and free iPad app and were recognized at the 2013 DesignThinkers Conference. 


    Winners 2013:


    Not-For-Profit Client-Initiated Projects:

    • Cossette (Canada): Habitat for Humanity 2011 Annual Report
    • On The Chase! (Canada): 'What is Social Innovation?'
    • Aveda (Canada): 'iWalkForWater'
    • Lyubava Fartushenko, Student, University of Alberta (Canada): 'Community-Based Design Education'
    • Anita Feng, Student, UQAM (Canada): 'Fukushima'
    • Faren Agency (Canada): 'Heading Home? Must be nice. Campaign for Tokens4Change for Youth Without Shelter'
    • Hambly & Woolley (Canada): 'Participaction's Bring Back Play Mobile App'
    • smashLAB (Canada): 'The Vancouver Aquarium Website'
    • Dalida Karić-Hadžiahmetović: 'Woman Is Not An Object'
    • Orangetango (Canada): 'Dr. Julien Foundation 2012 Fundraising'
    • Tamm + Kit (Canada): 'Global Development Volunteer Campaign'
    • K10 art+design (Canada): 'The Defi Canderel Event 2012/13 Fundraising Campaign'
    • Helena Ng Design (Canada): 'Alzheimer Society of Ontario - Finding Your Way Program Campaign Design Series'
    • Juniper Park (Canada): 'Story Planet: Intergalactic Travel Authority'
    • AIDS Committee of Toronto (Canada): 'My Sex Life: Info for Young Pox People'
    • Riordon Design (Canada): 'Street Level Website'
    • SQUAB Creative Studio (Canada):'The Professional's Guide To Becoming a Champion'


    For Profit Client-Initiated Projects:


    Designer Initiated Projects:


    Government Initiated Projects:


    2013 Partners

  • RGD was gratified by the community's response (over 200 submissions from 11 countries), the quality of work and the passion of the designers.


    The winning projects were on public display at The Gladstone Hotel in November, with a reception held on November 10. See pictures from the exhibit here. A catalogue featuring the winning work is also available. Click here to view a digital version.


    2012 Winners:


    Not-For-Profit (Client Initiated Projects):

    • Youth-led Community Organizing Reports. Design by Una Lee for Laidlaw Foundation
    • Side by Side Conference Branding. Design by Hagon Design for St. Joseph's International Outreach Program
    • 2007 Hungry City - Make Your Own Campaign. Design by Pivot Design Group for the Daily Bread Food Bank.
    • Women Lovin': A Sexual Health Guide for Queer Women. Designed and Illustrated by Jayme Spinks for ACT (AIDS Committee of Toronto) & CATIE (Canada's source for HIV and hepatitis C information).
    • Not Myself Today Campaign. Designed by Blok Design for Partners for Mental Health.
    • SHE Branding. Designed by Blok Design for SHE (Sustainable Health Enterprises)
    • Girl Guides of Canada 100th Anniversary Logo. Designed by AmoebaCorp for Girl Guides of Canada.
    • Observance and Memorial Exhibit. Designed by Emilio Genovese for Royal Ontario Museum.
    • Voice of Industry Website. Designed by Gil Martinez for Voice of Industry.
    • ArtHouse Branding. Designed by Branding for Good for ArtHouse.
    • Mozilla Webmakers Video Series. Designed by Smart Bubble Society Inc. for Mozilla Foundation.
    • Fare Share Food Bank Branding. Designed by Limelight Advertising & Design for Fare Share Food Bank.
    • Our Dreams Matter Too Report. Designed by Una Lee for Children and Youth.
    • Do The Happy Campaign. Designed by Oxygen for SickKids Foundation.
    • Mosquitoes Suck Tour. Designed by Naomi Francois for SoChange.
    • Equality Ping / Equality Deng Posters. Designed by Sha Feng.
    • Branksome Becomes Campaign. Designed by Clear Space for Branksome Hall.


    For-Profit (Client Initiated Projects):

    • Ensemble Branding. Designed by TAXI for Brand Aid Project.
    • Niagara Region Wind Corporation Branding. Designed by Clear Space for Niagara Region Wind Corporation.
    • Food Drive Poster. Designed by Jose Garcia and Tomas Hinojosa for PosterOne.
    • Una Lee Business Card. Designed by Una Lee for Una Lee.
    • Level Ground Branding & Packaging. Designed by Subplot for Level Ground Trading.
    • Gebran2005 Headline Typeface. Designed by Nadine Chahine.


    Designer Initiated Projects:

    • Dolphin's Smile Campaign. Designed by Antonia Goga.
    • Mexico Ciudad Futura Book. Designed by Blok Design.
    • Difference Engine Initiative: Ripple Effect Poster. Designed by Una Lee.
    • "To Be" Exhibition. Designed by Atanas Bozdarov.
    • Congo  Awareness Poster. Designed by Audrey Chia.
    • Rape is Not Love Poster. Designed by Samantha Dirksen.
    • Vegan Please Mobile App. Designed by Kate El-Bizri.
    • Toronto High School Rebranding. Designed by Yana Stepchenko.
    • Riceland Branding and Packaging. Designed by Qiannan Zhao.
    • Concepts for all Online Image Bank. Designed by Nelu Wolfensohn.
    • Secrets of the Magic School Book. Designed by Monika Krupa.


    2012 Partners: