2007 Hungry City Make Your Mark Campaign by Pivot Design Group
To take its message of fighting hunger to the streets and influence the passing of legislation to protect children from poverty, the Daily Bread Food Bank needed a full communications strategy and advocacy campaign that would create curiosity and engage individuals to petition for anti-poverty legislation.
Client: The Daily Bread Food Bank
Creative Director: Ian Chalmers RGD
Designer: Marc Sullivan
The campaign’s bright colour palette and spray-painted style are a highly visible call-out that engages citizens in the campaign. Advertising, a website, web banners, bus designs, sidewalk chalking, posters, buttons, bags and collateral all helped to spread the word. The campaign garnered public and media attention prior to a provincial election. More than 15,000 signatures and pledges were gathered in support of the anti-poverty movement. Pivot’s work with the Daily Bread Food Bank is credited with influencing the passing of the Child Poverty Bill in 2007.
Non-Profit Category 2012