Client: Branksome Hall
Creative Directors: Will Hum RGD and Paul Ratchford RGD
Designer: Ashley Vella
Writer: Jack Liang, Spellingbee Communication Inc.
This campaign focuses on the notion of empowerment, and how the new facilities and endowment program would enable Branksome students to reach their full potential now and in the future as they go on to become the leaders of tomorrow. Headlines and imagery leverage the athletics theme while relating it to the larger goal of developing strong, healthy young women who are fit to lead tomorrow’s world.