Branksome Becomes Campaign by Clear Space
2012 RGD SoGood Winner
01/06/12
Branksome Hall is a Toronto independent girls’ school founded in 1903. In 2012, the school launched a capital campaign to build a new Athletics and Wellness Centre to support its students’ athletic goals and encourage healthy living, while also strengthening its financial aid endowment program for deserving students who would otherwise not be able to attend the school. 

 

Credits

Client: Branksome Hall

Creative Directors: Will Hum RGD and Paul Ratchford RGD

Designer: Ashley Vella

Writer: Jack Liang, Spellingbee Communication Inc.

 

Description

This campaign focuses on the notion of empowerment, and how the new facilities and endowment program would enable Branksome students to reach their full potential now and in the future as they go on to become the leaders of tomorrow. Headlines and imagery leverage the athletics theme while relating it to the larger goal of developing strong, healthy young women who are fit to lead tomorrow’s world.