
Credits
Client: Brand Aid Project
Creative Director: Dave Watson
Art Director / Designer: Winnie Ma
Writer: Cole Rosenberg-Pach
Music and Sound: Grayson Matthews
Developer: Michael Balders
Interactive Production: Raj Dhillon
Photographer: Jim Tinios
Illustrators: Jon Krogh and Esther Sanchez
Description
Along with a new design identity came a new name – Ensemble. The significance of the name is threefold: its origin is French, reflecting Haiti’s official language, it means “a set of clothes that harmonize,” and it connotes a group of people coming together for a common cause. To launch the rebranding, TAXI crafted a sales kit (video, poster and postcard) for use at fashion trade shows. TAXI also created a business card stamp as an alternative to expensive printed cards and a spray paint stencil to brand boxes, demonstrating that good design and communication can be achieved without costing a lot of money.
For-Profit Category 2012