Client: Fare Share Food Bank
Creative Director: Peter Gabany RGD
Art Director / Illustrator: Luke Despatie
Web Programmer: Barry Octeau
Limelight began by replacing the Food Bank’s myriad logos with one consistent identity, and created a brand image system to be used across all communication touch points. With the new identity, Limelight helped the Food Bank present a consistent look, feel and messaging across signs, vehicle wraps, event banners, fundraising kits, online banner ads, presentations and more. In addition, Limelight developed a robust content-managed website that integrates social media, donor options and news. A direct email program was developed to address issues of food security, raise funds, schedule events and inform recipients of foods available, how to prepare nutritious meals and how to move from food bank dependency. Fare Share has since attracted a new board of directors and is now the most recognized not-for-profit in the region next to the United Way.