Fare Share Food Bank Branding by Limelight Advertising and Design
2012 RGD SoGood Winner
01/06/12
The Northumberland Fare Share Food Bank was created in the mid-1980s to fulfill a “temporary” need in a community shaken by recession, job loss and corporate closures. More than 25 years later, Fare Share’s doors are still open, and the original need has only amplified. 

 

Credits

Client: Fare Share Food Bank

Creative Director: Peter Gabany RGD

Art Director / Illustrator: Luke Despatie

Web Programmer: Barry Octeau

 

Description

Limelight began by replacing the Food Bank’s myriad logos with one consistent identity, and created a brand image system to be used across all communication touch points. With the new identity, Limelight helped the Food Bank present a consistent look, feel and messaging across signs, vehicle wraps, event banners, fundraising kits, online banner ads, presentations and more. In addition, Limelight developed a robust content-managed website that integrates social media, donor options and news. A direct email program was developed to address issues of food security, raise funds, schedule events and inform recipients of foods available, how to prepare nutritious meals and how to move from food bank dependency. Fare Share has since attracted a new board of directors and is now the most recognized not-for-profit in the region next to the United Way.