Niagara Region Wind Corporation Branding by Clear Space
2012 RGD SoGood Winner
01/06/12
Niagara Region Wind Corporation (NRWC) is currently developing a 230 MW wind power project in Niagara Region and Haldimand County. This project will provide power to thousands of Ontario homes with clean, emission and pollution free energy, while creating employment opportunities in the region and supporting local economic development.

 

Credits

Client: Niagara Region Wind Corporation

Creative Directors: Will Hum RGD and Paul Ratchford RGD

Designer: Ashley Vella

 

Description

Clear Space developed an identity that is approachable, accessible and conveys the beneficial nature of wind power. The flexible identity system incorporates a series of interchangeable motifs such as the leaf, butterfly and kite, with a friendly typeface in lowercase letters – all to humanize the brand. In addition, the supporting brand imagery reflects the harmonious integration of new technology within the rural community, reinforcing the positive benefits that the project will deliver to people in the region and throughout the province.