Client: Niagara Region Wind Corporation
Creative Directors: Will Hum RGD and Paul Ratchford RGD
Designer: Ashley Vella
Clear Space developed an identity that is approachable, accessible and conveys the beneficial nature of wind power. The flexible identity system incorporates a series of interchangeable motifs such as the leaf, butterfly and kite, with a friendly typeface in lowercase letters – all to humanize the brand. In addition, the supporting brand imagery reflects the harmonious integration of new technology within the rural community, reinforcing the positive benefits that the project will deliver to people in the region and throughout the province.