Riceland Branding and Packaging by Qiannan Zhao
This project raises awareness of fair trade rice in Asia where rice farmers are victims of an unfair trading system that does not reward the reaping and commercialization of rice.
Designer: Qiannan Zhao Provisional RGD, Student at George Brown College
Instructor: Ian Gregory RGD
The strategy with Riceland is to target a more affluent demographic that can afford high quality, ethical products. The initiative would also help farmers find their way out of debt by teaching them how to build farming structures out of reusable materials. A process book serves as an informational guide.
Designer-Driven Category 2012