Riceland Branding and Packaging by Qiannan Zhao

This project raises awareness of fair trade rice in Asia where rice farmers are victims of an unfair trading system that does not reward the reaping and commercialization of rice.

Credits

Designer: Qiannan Zhao Provisional RGD, Student at George Brown College

Instructor: Ian Gregory RGD

Description

The strategy with Riceland is to target a more affluent demographic that can afford high quality, ethical products. The initiative would also help farmers find their way out of debt by teaching them how to build farming structures out of reusable materials. A process book serves as an informational guide.

Designer-Driven Category 2012

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