Client: SHE (Sustainable Health Enterprises)
Creative Directors: Vanessa Eckstein RGD and Marta Cuter
Designers: Vanessa Eckstein RGD and Patricia Kleeberg
Blok set out to capture the heart and soul of a brand that empowers women and girls to stand tall. We designed a wordmark that, through its striking typographic treatment, “stands tall”. This is emphasized by the bold underscore. The deliberate space beneath “SHE” allows initiatives to find their place within the parent brand. The vibrant colour palette creates a feeling of optimism, and the spirit of a brand in action. The text, pulled from SHE’s mission statement, creates an empowering dialogue that strengthens the brand’s values and further builds the brand’s story.