She Branding by Blok Design
2012 RGD SoGood Winner
01/06/12
SHE (Sustainable Health Enterprises) is a New York-based organization whose mission is to improve the quality of life for women and girls in developing countries. Their first initiative addresses the lack of affordable menstruation supplies in Rwanda. 

 

Credits

Client: SHE (Sustainable Health Enterprises)

Creative Directors: Vanessa Eckstein RGD and Marta Cuter

Designers: Vanessa Eckstein RGD and Patricia Kleeberg

 

Description

Blok set out to capture the heart and soul of a brand that empowers women and girls to stand tall. We designed a wordmark that, through its striking typographic treatment, “stands tall”. This is emphasized by the bold underscore. The deliberate space beneath “SHE” allows initiatives to find their place within the parent brand. The vibrant colour palette creates a feeling of optimism, and the spirit of a brand in action. The text, pulled from SHE’s mission statement, creates an empowering dialogue that strengthens the brand’s values and further builds the brand’s story.