Client: St. Joseph’s International Outreach Program
Creative Director: Ben Hagon RGD
Designers: Lesley Drago and Joshua Emberlin
Project Manager: Tracey Schlosser
The conference’s new name, Side by Side, evolved from this insight. The brand mark, an interconnected infinity loop, was designed to represent the importance of continued dialogue. To build out the Side by Side brand, Hagon Design created a system that is bold, graphic and simple. Strong typography and striking images create a credible, serious presence for the nonprofit conference.