Ove brands new direction for healthcare partnership
12/12/12

Design from Ove reflects new approach to healthcare with branding for Trillium Health Partners

Strategic engagement, partnership and a view to the future of healthcare were key elements in the creation of a new visual identity for Trillium Health Partners from Ove Design.

"As a leader and innovator in the delivery of healthcare, the Trillium Health Partners brand needed to stand for much more than the traditional image of ‘hands and heart’,” says senior design lead for the project, John Furneaux R.G.D. “Healthcare solutions for the 21st century will require continued evolution and change – a core concept that we wanted to build into the new identity itself.”

Following the announcement of the official merger between The Credit Valley Hospital and Trillium Health Centre, the new organization’s goal was to build a clear vision of its future role in providing healthcare to over a half million people throughout the western GTA. Hired as part of an extensive strategic engagement process and connecting with more than 300,000 people across Mississauga and West Toronto, Ove developed a new brand to represent the current and future needs of patients, families, visitors, physicians, staff and volunteers.

“Our task was to develop a brand that stood for much more than just the physical sites and old views of what a hospital was – it needed to represent a new perspective on how we approach healthcare,” says John.

The name ‘Trillium Health Partners’ was chosen to speak to the past and future of the organization, focusing on the idea of the partnerships between healthcare professionals, patients and the community. This theme is also emphasized with the brand positioning, ‘Better Together’, representing a single, unified, integrated system.

Launched at the end of November, the new brand has been met with an enthusiastic response from both internal and external stakeholders.

Click here
to view a video developed by Trillium Health Partners' Communications group illustrating the brand engagement and development process.