Canadian creatives join forces to create Jacknife Branding & Design
AmoebaCorp, Apparatus Inc. and Oxygen Design Agency have come together to create a new firm offering multi-disciplinary services with a progressive approach.


Jacknife focuses on powerful design that offers the unique opportunity to integrate all of our design services — from branding, product design, environments, digital and beyond”, says Mikey Richardson RGD, creative partner at Jacknife and former principal at AmoebaCorp.


Integrating the specialties of all three firms, Jacknife offers services across the entire design spectrum:

  • Brand & Identity: AmoebaCorp founders Mikey Richardson RGD and Mike Kelar RGD are considered to be among Canada's top design and branding practitioners.
  • Industrial Design: From life-saving helmets to eye-pleasing tablets, Apparatus Inc. and its founder Matt Hexemer put Canadian-led industrial design on the global map.
  • Marketing Communication: Marawan El-Asfahani RGD, RGD Board Director and co-founder of Oxygen Design Agency, has carved out success using a branded- and digital-focused approach to full integration and execution.

“Our singular mission is to keep design at the forefront of the entire branding process and straight through the lifecycle of a product, brand or service,” Richardson says.


Of the four principals, three are professionally-accredited members of the Association of Registered Graphic Designers.


"We strongly believe in the Canadian design community," Richardson says. "As members of RGD, we hope that our activities through Jacknife will help to further strengthen awareness of the quality of design thinking that exists in our country, and its powerful impact on business."


For more, visit Jacknife online at