Each month, a presenter will share a case study of a project they have worked on illustrating a specific design consideration or challenge. Presentations are 15 minutes and 5 minutes are allotted at the end for questions.
On Wednesday, May 15, founding partner of Underline Studio Fidel Peña RGD shared a case study illustrating design challenges and considerations relating to the field of typography.
- Love typography and its rules
- Work always with the best
- Appreciate every step of the process
Fidel previously held senior design positions at Concrete, Dinnick & Howells and Pentagram London. He has led projects for a broad range of international clients, from Holt Renfrew and Cole Haan to Audi, Vanidad magazine and the London Institute. A graduate in design from George Brown College (where he is on the program advisory committee), Fidel is president of the Advertising & Design Club of Canada and a faculty member of OCAD University.
June 20: Rod McDonald RGD
July 25: Russell Gibbs RGD