'A Cup of Reality' Awareness Campaign by Jessica Baratta
Targeting post-secondary students, this project addresses the issue of paper cup waste.



Designed by Jessica Baratta, Student, York University 

Instructor: Maria Gabriele RGD



In raw materials alone, paper cups are responsible for the destruction of over four million trees per year. Mimicking the paper cups supplied by brand name coffee shops, the printed piece incorporates information about paper cup materials, statistics on the issue and details on how the problem can be eliminated.





Designer-Driven 2013