'Buy a Dictionary' Awareness Campaign by Alison Rowan
“That’s so gay” and “That’s so retarded” are two phrases we hear much too often. This project aims to discourage the use of phrases that support stigmas such as these by encouraging individuals to reconsider what they mean to express and how they can more effectively do so. 



Designed by Alison Rowan, Student, OCAD U

Instructor: Professor Guy McCrum



The campaign has gained popularity online and is being used in schools and homes to promote the use of more appropriate language. 




Designer-Driven Category 2013