Client: Cuso International
Creative Director: Ciabh McEvenue
Designer: Holly Morin
This campaign relies on strong copy rendered in a bold font using a pattern fill. These patterns are taken from textiles, artwork or culturally-relevant textures sourced through research on each distinct country. To round out the dialogue between the organization and both prospective and ‘returned’ volunteers, the campaign includes a kit of recruitment and awareness tools designed in a similar style.