Cuso International Global Development Campaign by Tamm + Kit
01/06/13
Cuso International is a global development agency that recruits volunteers to share their expertise with like-minded professionals abroad. 

 

Credits

Client: Cuso International

Creative Director: Ciabh McEvenue

Designer: Holly Morin 

 

Description

This campaign relies on strong copy rendered in a bold font using a pattern fill. These patterns are taken from textiles, artwork or culturally-relevant textures sourced through research on each distinct country. To round out the dialogue between the organization and both prospective and ‘returned’ volunteers, the campaign includes a kit of recruitment and awareness tools designed in a similar style.