'Drink. Drive' Awareness Campaign by Heather Goulter

This social communication campaign illustrates the excuses people use to justify impaired driving.

Credits

Instructor: Adam Antoszek-Rallo RGD

Description

Targeted at restaurants, the campaign is implemented through floor mats, coasters, napkins and decals and is intended for audiences of all ages. With a light-hearted approach, it encourages individuals to make responsible choices.

Designer-Driven Category 2013

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