'Drink. Drive' Awareness Campaign by Heather Goulter
This social communication campaign illustrates the excuses people use to justify impaired driving.



Designed by Heather Goulter, Student, York University 

Instructor: Adam Antoszek-Rallo RGD



Targeted at restaurants, the campaign is implemented through floor mats, coasters, napkins and decals and is intended for audiences of all ages. With a light-hearted approach, it encourages individuals to make responsible choices. 



Designer-Driven Category 2013