Flick Off Campaign by Key Gordon
Created in 2008 to motivate young people to reduce carbon emissions, this campaign included events at university campuses, action kits, merchandise, an online documentary and more.
Creative Director: Joe Gorecki
Designers: Joe Gorecki, Jordan Puopolo
Sponsors: Virgin Mobile, MuchMusic, Roots, David Suzuki Foundation, RBC, The Government of Ontario
Promoted by a variety of celebrities, the campaign sold over 30,000 t-shirts and 25,000 action kits and garnered hundreds of thousands of website visits. Polling revealed that the message reached 98% of young Ontarians; 54% directly credited the project for motivating them to conserve energy, making it a major win for youth-based environmentalism.
Designer-Driven Category 2013