Creative Director: Joe Gorecki
Designers: Joe Gorecki, Jordan Puopolo
Sponsors: Virgin Mobile, MuchMusic, Roots, David Suzuki Foundation, RBC, The Government of Ontario
Promoted by a variety of celebrities, the campaign sold over 30,000 t-shirts and 25,000 action kits and garnered hundreds of thousands of website visits. Polling revealed that the message reached 98% of young Ontarians; 54% directly credited the project for motivating them to conserve energy, making it a major win for youth-based environmentalism.