Flick Off Campaign by Key Gordon
01/06/13
Created in 2008 to motivate young people to reduce carbon emissions, this campaign included events at university campuses, action kits, merchandise, an online documentary and more. 

 

Credits

Creative Director: Joe Gorecki

Designers: Joe Gorecki, Jordan Puopolo

Sponsors: Virgin Mobile, MuchMusic, Roots, David Suzuki Foundation, RBC, The Government of Ontario

 

Description 

Promoted by a variety of celebrities, the campaign sold over 30,000 t-shirts and 25,000 action kits and garnered hundreds of thousands of website visits. Polling revealed that the message reached 98% of young Ontarians; 54% directly credited the project for motivating them to conserve energy, making it a major win for youth-based environmentalism.