Client: Daily Bread Food Bank
Creative Director: Grant Gordon
Designers: Colin Bergh, Monica Herrera, Melissa DeNobrega, Julia Troubetskaia
Copywriters: Rachel Bruner, Melissa Pang
This Toronto-based food drive was launched in May 2013 to generate ongoing surges of food bank donations. It introduces a simple drop-off and pick-up format to make the process as convenient as possible. Straightforward instructions and a friendly voice supported by graphic illustrations encourage residents to engage in the campaign. In its first run, Gratitude Bags raised over 2.5 metric tons of food and caused an overflow of non-perishable items at multiple donation drop-offs.
Designer-Driven Category 2013