“Heading Home? Must be Nice.” Tokens4Change Campaign by Faren Agency
Tokens4Change is an annual event that takes place in TTC stations to raise funds for Youth Without Shelter.
Credits
Client: Youth Without Shelter
Creative Director: Brian Canning
Designer and Illustrator: Steve Garwood RGD
Description
Faren’s objective was to utilize the generous amount of exposure donated to the project to increase awareness for the event, and increase donations. Large, simple illustrations combine with powerful headlines that play off common phrases to catch they eye of commuters. The project included TTC posters, online advertising and a OneStop video animation. For the online display ads, a click on the ad generated a tweet that one could send out to raise awareness for the program.
Non-Profit Category 2013
