iWalkForWater Website by Aveda Canada

In a world with many problems where we are asked to help everywhere we turn, Aveda Canada’s in-house design team was tasked with building a website to raise awareness of the water crisis in Africa and raise money for WaterCan’s efforts.
Credits
Client: Aveda Canada, WaterCan/Eau Vive
Creative Director / Designer: Richard Carmichael, Aveda Canada’s Creative Director & Director of Digital & Social Innovation
Photographer: Peter Bregg
Description
The website tells the story in pictures, video and compelling facts. It helped Aveda Canada raise over $590,000, which allowed WaterCan to save over 23,000 lives through its Clean Water projects in Africa.
Non-Profit Category 2013