Client: Aveda Canada, WaterCan/Eau Vive
Creative Director / Designer: Richard Carmichael, Aveda Canada’s Creative Director & Director of Digital & Social Innovation
Photographer: Peter Bregg
The website tells the story in pictures, video and compelling facts. It helped Aveda Canada raise over $590,000, which allowed WaterCan to save over 23,000 lives through its Clean Water projects in Africa.