'Nothing Personal' Outdoor Campaign by Agnieszka Ziemiszewska

This project addresses the issue of public spaces being filled with impersonal visual communication.

Credits

Project completed within framework of a scholarship of the Minister of Culture & National Heritage with cooperation from the Studio of Socially Engaged Art

Description

The idea is to highlight the importance of the individual and his or her ability to assign meaning to what they see. ‘Nothing Personal’ references the fact that visual messages tend to apply to the masses rather than a single person.

Designer-Driven Category 2013

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