Client: Skylight Farm
Creative Director, Illustrator and Designer: Russell Shaw
Writers: Brittany Price, Justin Aiello, Russell Shaw
This identity creates a modern brand with an authentic farm aesthetic that is memorable through its interactivity. The collateral is littered with illustrations of produce – simple pictograms accompanied with straightforward copy – each hand-stamped to papers that are peppered with seeds and entirely plantable. From the passing of a card to the receipt of a thank you note, each customer is able to actively participate in the re-telling of the brand’s story by planting the paper.
For-Profit Category 2013