Created for the Ontario Student Trustees Association (OSTA-AECO)
Creative Director: Grant Gordon
Designer: Simon Wilkinson
Copywriter: Rachel Bruner
The campaign generated over 15,000 boycott pledges from Ontario youth, media coverage from hundreds of outlets and overwhelming volunteer involvement. Many students became ambassadors for the cause by leading their own health initiatives using Stick It resources. Round two is slated for Fall 2013.