Stick it to Fast Food Campaign by Key Gordon
01/06/13
Launched in 2012 with an organized boycott of fast food, this campaign empowers high school students to take control of their own nutrition.

 

Credits

Created for the Ontario Student Trustees Association (OSTA-AECO)

 

Creative Director: Grant Gordon

Designer: Simon Wilkinson

Copywriter: Rachel Bruner

 

Description

The campaign generated over 15,000 boycott pledges from Ontario youth, media coverage from hundreds of outlets and overwhelming volunteer involvement. Many students became ambassadors for the cause by leading their own health initiatives using Stick It resources. Round two is slated for Fall 2013.