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The Professional’s Guide to Becoming a Champion Promotional Booklet by SQUAB Creative Studio
Right To Play was faced with the challenge of reaching out to its VIP supporters in a way that would resonate with their lifestyle.
Credits
Client: Right To Play Canada
Creative Director, Designer and Illustrator: Tammy Yiu
Photographer: Glen Baxter
Description
Creativity, luxury, image and design were the keystones in developing a lead promotional booklet that any existing member of the Champions program would be proud to have in their office, and ultimately attract additional supporters of the program. The booklet helped the program raise over $1 million for Right To Play in its first year.
Non-Profit Category 2013
