Urban Ecologies 2013 Conference Materials by ALSO Collective

Ecology investigates the complex interactions of natural systems and offers a new frame through which to examine the complex, seemingly unrelated components of urban environments. The Urban Ecologies conference examines this new perspective, which ALSO captured with a seemingly simple logo.
Credits
Client: OCAD University
Creative Directors: Antonio Lennert Prov RGD, Symon Oliver
Designers: Lisa MacDonald, Emma Novotny
Description
Inspired by architectural patterns and textures, the Venn diagram and the visualization studies of Jacques Bertin, the identity illustrates a complex system with overlapping domains. The mark was so well received that it will be used for future conferences.
For-Profit Category 2013