Visualizing Bird Migration Campaign by Jillian Ditner
Millions of birds migrate from Central and South America each year through Toronto. Happening high above the ground, this phenomenon is largely invisible to us, making it difficult to raise awareness of declining bird populations. 



Designed by Jillian Ditner, Student, York University 

Instructors: Angela Norwood RGD, Angela Iarocci



Through environmental installations, this campaign highlights Toronto’s role as a stopover site for migratory birds. A wall-mounted graphic, boardwalk installation and map of stopover ‘hotspots’ in Toronto provide information on seasonal migration patterns, distances travelled and the city’s natural habitats, fostering a connection between inhabitants and the natural world. 






Designer-Driven Category 2013