Client: Social Innovation Generation (SiG)
Creative Director: Julian Brown RGD
Writers: Geraldine Cahill and Cheryl Rose
“Social Innovation” is a very large and complicated term to define, even to the educated audience for which this video is intended. This motion graphics piece unpacks the meaning of social innovation by using a circular layered system of intricate icons and bold, keyword typography. As a primary communication piece for SiG (produced in English and French), this video explains how to create conditions for making social innovation happen.