Vancouver Design Firm explores ‘East Van Signs Over Time’ in latest issue of Wayward Arts Magazine

For each month of 2013, RGD Print Partner Flash Reproductions invites a different firm to interpret the broad theme of ‘Community’ by designing a unique look for Wayward Arts Magazine.


This month’s issue from Vancouver-based St. Bernadine highlights the neighborhood of East Van.


Wayward Arts provided us with the opportunity and the impetus to look around, examine, share and discuss the notion of ‘community’ and the many ways it can be interpreted. After extensive exploration and deliberation, we landed on the crafted signs of Vancouver’s East Side,” says David Walker, Partner at St. Bernadine. “Manifested through the craft and artwork of signs in our surroundings and acknowledging the condition of each, this project exposes a diverse community in transition, rich with history, and surrounded by art, culture and beauty.”

These are more than just buildings; they’re neighbours, icons, and great stories. The history of hard work and manual labour is even more evident in the signs bearing their name. Each sign has its place on the timeline of this community, marking important periods like the Neon Era, during a time when the outside mattered, and the ruling principles for signage were craft, art, and design – Wayward Arts, Issue 3 (2013)


Issues 1 and 2 were curated by Typotherapy and Ove Brand | Design, both based in Toronto.


“We were thrilled with St. Bernadine’s concept and are quite excited to work with studios from across the country as well as in Ontario,” says Derek Emerson. “We look forward to presenting issues curated by Hambly & Woolley, Up Inc., Underling Studio, HM&E, Hagon Design, Zync, and The Bauhub from Ontario, Paprika from Montreal, and Wax Partnership from Calgary in the coming months!”




Readers can view more preliminary sketches and photos of the actual signs that inspired this issue on the Wayward Arts Facebook page.


About Wayward Arts
Wayward Arts is a monthly publication printed by Flash Reproductions, with paper provided by Unisource Canada in conjunction with their mill suppliers. A different design firm is invited to curate each issue, changing the design, layout, colours, mood and paper to reflect their interpretation of the year’s over-arching theme.


Copies can be obtained by request at