Author of Creative Intelligence: Harnessing the Power to Create, Connect and Inspire, Bruce is a writer, professor and former assistant managing editor for Business Week. His presentation, which takes place on Nov 7 from 12:15 to 1:00 PM, explores what he calls 'a new type of literacy' where creativity is the key to success in nearly any field.
Build your client relationship and promote the power of design by inviting a guest who will benefit from Bruce's insights and come away with a greater appreciation for what can be achieved through the design process.
Guests will receive a badge and RGD package upon arrival, including a copy of Creative Intelligence: Harnessing the Power to Create, Connect and Inspire and information about RGD and the value design brings to business.
Creativity = Strategy
In his presentation, Bruce explains the 5 creative competencies every manager needs. (1) Beyond storytelling, Framing stories is much more powerful for transforming businesses. (2) Knowledge Mining is a tool to gain knowledge. (3) Serious Play beats traditional problem-solving when it comes to engaging customers and building a community. (4) We've spent decades thinking, strategizing and focusing on user experience but Making is the future. (5) Pivoting, taking new ideas and scaling them into actual creations.
*Guest passes to Bruce's talk are available to professional RGD delegates only. Guest registration will soon be available through the DesignThinkers Registration Form.