Why is Caroline Bruckner an RGD?
28/11/13
This Toronto-based Creative Director imagines how different life would be for designers without the programming and support provided by RGD.

 

RGD doesn't exist. 

 
This past November, there was no two-day feast of design inspiration with hundreds of your peers. Over the years, there have been no opportunities in Canada to rub shoulders with the likes of Stefan Sagmeister, George Lois and Steve Edge. No after parties to discuss the day’s events with people of your own ilk, no venue in Canada to learn on this scale.
 
Graphic Design is ever more commoditized and undervalued, and there is no organized effort to change this perception. Spec work abounds and there is no voice to educate corporations on why this does not make good business sense for clients or designers. 
 
The extended network of design peers over the years that you never met through RGD pass you by—you walk right by them on the street today and will never know what you missed. That conversation that gave you the courage to go land your dream client, that time you commiserated over that difficult project—never happened.
 
Questions about how to manage clients, where to find a great new photographer in your area, how to handle HST—there’s no expert forum for such discussion. You just have to figure that stuff out on your own.
 
A Code of Ethics—what’s that? We don’t have a body to set standards for our profession. You have no way of knowing what other designers bidding on that RFP might consider acceptable practice and wonder if you ought to bend your own principles to avoid losing business.
 
Regular webinars on current design issues and trends sure sound like they would be nice to have access to, if only they existed.
 
You didn’t have the chance to fall in love with graphic design all over again, and consider your place in the history of communications, because you never prepped for the Certification Process with great books like RGD's Handbook.
 
Your client won’t see any professional designation after your name, and there will be no obvious indication to set you apart as a professional graphic designer from that kid down the street who’s “really good at Photoshop”. 
 
Oh wait, that was just a bad dream—thankfully, RGD is very much alive!
 
I’m so glad I don’t have to be a designer in a world without RGD. I don’t think I would be the same designer I am today if it were not for RGD and all of the benefits the Association has provided to me. If you appreciate the inspiration, relationships, advocacy, ethics, learning, mentorship and so much more that the association offers, I would ask, why not RGD?