Lean In Collection is devoted to celebrating powerful images of women, girls and the communities who support them.
With a shared commitment to shifting the visual representation of women in media, Getty Images’ visual trend experts have collaborated with LeanIn.Org to curate more than 2,500 images of women in contemporary work and life. The collection will serve as a resource for marketers, advertisers and media for use in their campaigns and communications. It arrives in time for Women’s History Month and the one-year anniversary of the publication of Sandberg’s best-selling book Lean In.
The Lean In Collection features authentic portraiture of women and girls, fathers, men, families and communities across lifestyle and business. The images were hand curated by Getty Images’ global trend team and LeanIn.Org, led by Getty Images director of visual trends Pamela Grossman, and LeanIn.Org contributing editor Jessica Bennett.
Getty Images will donate a portion of the proceeds from the collection to create two new Getty Images photography grants for images showcasing female empowerment. Additional funding will go to LeanIn.Org to further their mission of supporting women to achieve their ambitions.
The two new grants will form part of the existing Getty Images Grant Program, currently celebrating its tenth year. A Getty Images Grant for Editorial Photography of $10,000 USD will be awarded to a documentary photographer to fund their coverage of a news story about women, girls and their communities. In addition, a Getty Images Creative Grant of $20,000 USD will be shared equally by a team composed of a photographer or videographer and a creative agency who collaborate with a nonprofit to develop a visual campaign focusing on issues related to the Lean In mission.
“Imagery is the universal language through which the world communicates” said Jonathan Klein, Co-Founder and CEO of Getty Images.
“Through our global platform, which supplies media, creative agencies and marketers in over 100 countries with the imagery they need to tell their stories, the Lean In collection has the power to lead the visual conversation and effect real change. That’s what makes this partnership so exciting.”
“You can’t be what you can’t see,” said Sheryl Sandberg, Facebook COO, author of Lean In and founder of LeanIn.Org. “In an age where media are all around us, it is critical that images provide examples that both women and men can emulate.”
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Article reposted from Getty Images Press Room.