#Beourally Video by ON THE CHASE! Motion Design

Produced for World Pride 2014 in Toronto for the Office of the Provincial Advocate for Children and Youth, this project challenges us to make a positive change in the way we speak

Credits

Design Firm: ON THE CHASE! Motion Design

Client: Office of the Provincial Advocate for Children and Youth, Toronto

Co-Directors: Zack Russell, Julian Brown RGD

Typography & Animation: Julian Brown RGD

Sound Design: Zack Russell

Additional Illustration: Amy Shackleton

Description

Produced for world Pride 2014 in Toronto, this project challenges us to make a positive change in the way we speak. The video is a journey through negative and positive language using hand-lettered typography and bold colour to illustrate the script of basic phrases. The video begins with terrible slurs and insults to grab attention in our busy social media feeds. The project reached over 1,000 viewers at live events and online.

Judge's Comments

“This piece exemplifies the strength of simplicity – the simple power of contrast... I love how the colourful backgrounds reclaim the screen with positive phrases and how the typography continues to tell the story and entertain. This video delivers an important message with clarity and confidence. Well done.” — Nicole Vallée RGD

Government Category 2014

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