Through marketing communications, website design and social media, the Klink brand communicates the positive transformation facilitated by this proactive social enterprise.
Credits
Design Firm: GenesisXD
Client: St. Leonard’s Society of Toronto
Chief Experience Designer: Philip Yan RGD
Brand Strategist: Harry Cornelius
Designers: Philip Yan RGD, Leah Martine Renihan, Judy Kim
Description
St. Leonard’s is a charity that operates halfway houses for individuals coming out of prison. The objective of KLINK coffee is to facilitate the reintegration of former prisoners into the community by providing job skills training and placement services, selling gourmet coffee to offices and homes. Through marketing communications, website design and social media, the Klink brand communicates the positive transformation facilitated by this proactive social enterprise.
Judge's Comments
“KLINK’s design is modern, attractive and conveys a visual strategy that supports the aims of the client. The imagery re-contextualizes the negative associations with prisoners and reclaims them as a symbol of empowerment. Overall, a very successful project.”
Kyle Greenwood, Manager of Communications, AIDS Committee of Toronto (ACT)
Non-Profit Category 2014
