The Basket Challenge Campaign by Sylvie Leveiller

The Basket Challenge encourages Canadians to think twice about the amount of food they waste on a daily basis.

Credits

Designer: Sylvie Leveiller Student RGD

Instructor: Ron Beltrame RGD

Description

The Basket Challenge encourages Canadains to think twice about the amount of food they waste on a daily basis. By encouraging shoppers to use a basket instead of a cart, the idea is to limit the amount of groceries purchased each week and encourage people to make more thoughtful food choices.

Designer-Driven Category 2014

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