Graphic Design Students Assert "My Time Has Value"
The Student Committee of the Association of Registered Graphic Designers launches a protest against the Government's Canada 150 Logo Design Contest.


TORONTO, CANADA, January 16, 2015 – Student Representatives of the Association of Registered Graphic Designers (RGD) are issuing a call to the creative community to speak out against speculative work by sharing the message 'My Time Has Value'. 

The initiative is a response to a contest launched by the Department of Canadian Heritage asking post-secondary students across the country to design a logo for the 150th anniversary of Confederation. The Government of Canada’s decision to engage in the unethical practice of speculative work received immediate backlash from the design industry.

On Wednesday RGD Student Members reacted with the launch of a campaign that encourages students, designers and other supporters to share pictures of themselves with the hashtag #MyTimeHasValue across social media platforms to voice their discontent and assert that they will not be participating in the contest.

In only two days since launching the campaign, 60 protest photos have been collected on Flickr in an album that has received over 4,800 views.

"Students are busy preparing for a future career in a world where they can be paid for the work that they do. Think about how important it is that potential clients, like the government, recognize that your worth as a graphic designer needs to be compensated, so that you can make a living once you graduate," explain Sam Campbell and Daniela Luchetta, Co-Chairs of the RGD Student Representative Committee.

Since the Canada 150 contest launch, RGD has voiced concern with letters to the Department of Heritage, the contest judges and educators nationwide. Three judges agreed to raise our concerns with the Ministry. Many program coordinators at colleges and universities across the country have agreed not to promote the contest to their students. The Government has not responded to any industry concerns.

The issue extends beyond students, to the many contests and situations where designers are asked to provide commercial work for free. “This process exploits and undermines the value of all designers' work, while at the same time teaching erroneous lessons about the process necessary to design effective communications,” cautions RGD President Stüssy Tschudin.

Read more about the movement and how to participate at


About the Association of Registered Graphic Designers (RGD)
RGD is a non-profit professional Association that works to establish and promote standards and ethical best practices in the graphic design industry. Representing over 3,000 members, RGD is a hub for the community, promoting advocacy, knowledge sharing, continuous learning, research and mentorship.


CONTACT: Michelle Pereira, Senior Coordinator, Communications, RGD, 1.888.274.3668 x26, .