Future By Design: The Future of Storytelling

Date: Wednesday, April 8, 2015

Click here for a recap of this event


For creative industry professionals, the goal is to connect with a target audience, to captivate with a message that will inspire action, encourage a change in thinking and leave a lasting impression. But the way we communicate is changing and the process of telling a story has become much more complex. Join a discussion of how cultural shifts, technological advances and the growing desire for authenticity, immediacy and accuracy across all media will influence future content consumption and the nature of communication. Connect with creative professionals who are exploring new ways to engage in this environment and see how design thinking continues to influence audiences through the power of narrative.




Farah Assir

Farah is a UX designer living in Brooklyn who came to NYC from Beirut with bright eyes and no specific plan. Her mission is to help people make things clear, simple and impactful through design. She worked on a creating new digital products at The New York Times — most recently NYT Now and the Times' Cooking product. 


Jake Barton

Founder of Local Projects, Jake uses architecture, technology and storytelling to create experiences where visitors learn by doing. Local Projects has created landmark media design projects like the 9/11 Memorial Museum, the Cooper-Hewitt Smithsonian Design Museum, and Gallery One at the Cleveland Museum of Art. The firm has won every top design award including the National Design Award, a Clio, and was named second of the top 10 most innovative design firms by Fast Company for its redefinition of emotional storytelling. Clients include the Bill and Melinda Gates Foundation, the Eisenhower Memorial with Frank Gehry, StoryCorps, GE, Johnson & Johnson, AMNH, Tech Museum and Microsoft.

Presentation Description: How are memories inscribed? What factors inform how audiences connect with and understand design? Jake will share insight from past projects to illustrate how memorable and meaningful design is the key to creating impactful stories and experiences.


Elizabeth Laferrière

Elizabeth completed a D.C.S. in Graphic Arts before doing her Bachelor’s degree in Graphic Design at the UQÀM in Montreal, which included a semester abroad at ESAG Penninghen in Paris. She creates still and moving images that encompass her poetic, sensitive and spontaneous vision. Her constant need to learn has brought her to collaborate as much as possible.

Presentation Topic: For the project Historoscope de Saint-Laurent, Elizabeth Laferriere and Sarah Ouellet with the help of scenerist Luc Chamberland used architectural projection to design an engaging narrative and encourage audiences to embrace the history of their community. Elizabeth explains her strategic approach for combining design and storytelling to bring people together and encourage new types of interactions and unique ways of engaging with content.   



Julian Brown RGD

Julian is the designer and entrepreneur behind On The Chase!, an award-winning motion design studio. In its first five years, OTC! has collaborated with diverse clients ranging from retail giant Shoppers Drug Mart to award-winning filmmaker Sarah Polley. Julian has been profiled in industry magazines Applied Arts and Design Edge as a rising young talent. He is a graduate of the York/Sheridan Design Degree program in Toronto.



About Future By Design

Future By Design is a series of webcast discussions featuring experts sharing their thoughts on a variety of topics. As a virtual event, we invite cities across Canada to host local screening venues where members of the community can gather to watch panelists’ presentations, conduct their own group discussions and participate via webcam in the Q&A. Click here to view recaps of our past Future By Design events. 


Future By Design branding designed by Carve Design