Future By Design: The Future of Making

Date: Tuesday, January 27, 2015


Click here for a recap of this event. 

With the rise of DIY, 3D printers and collaborative workspaces, the world is seeing a transformation of how products are designed, manufactured, marketed and distributed. Today's consumers desire authenticity and want to know where things come from and the stories behind them. Users are becoming creators, driven by a culture that celebrates innovation, questions tradition and values authenticity.




Craighton Berman

Craighton is a designer, illustrator, and creative director based in Chicago. Fueled by a background in industrial design and innovation consulting, his current work focuses on visual-thinking, object-making, and storytelling—all linked by a basic desire to simply bring ideas to life. Craighton is the founder & creative director of Manual, a design brand creating products for the interaction between people and food. Craighton has design work in the permanent collection of the Art Institute of Chicago, has contributed illustration work to Dwell, Details, and Wired, was the first designer ever to use Kickstarter to launch a product, has taught a drawing workshop to Disney Imagineering, and has a YouTube video with over 3 million views. Throughout his body of work he is interested in exploring themes of improvisation, absurdity, utility, irony, authenticity, and understatement. 

Presentation Topic: As an independent industrial designer, Craighton made and sold his own products at a small-scale for years. When the design for a glass coffeemaker snowballed, he launched a new brand, showed at a trade show, raised 100k on Kickstarter and shipped 1300 units right in a few months. He shares his story from the conception of an idea through to his success, and shares what he learned when making the jump from maker to brand-maker.


Heather Fraser

Founder & CEO, Vuka Innovation, Heather is a seasoned business and brand strategist, innovator, and educator. She has held leadership positions at Procter & Gamble, Ogilvy & Mather, and TAXI Advertising & Design. She is co-founder of Rotman DesignWorks at the University of Toronto, where she served as Executive Director through 2012 and authored Design Works: How to Tackle Your Toughest Challenges through Business Design. In 2012, she founded Vuka Innovation to expand this work beyond the academic realm, and help organizations unlock their capacity to innovate through the application of Business Design principles and practices. She is an adjunct professor at Rotman School of Management, a thought leader and mentor to an emerging generation of innovators.

Presentation Topic: Searching for new ways to break out of an analytical and linear way of creating value, businesses are increasingly looking to designers for clues on how to innovate and unlock the innate creativity and ingenuity of people within their organizations. Business Design is a discipline that draws off the principles and practices of design and restores one’s ability to create novel business ideas based on human insight.



Marawan El-Asfahani RGD 

Partner and CEO at Jacknife, Marawan has a huge appreciation for and understanding of operations, finance, sales, marketing and what clients go through on a daily basis. Notable clients include Adidas, Nike, LCBO, Stolichnaya Vodka, The Hospital For Sick Children, Thomson Reuters, Munich RE and Xstrata Nickel.


About Future By Design

Future By Design is a series of webcast discussions featuring experts sharing their thoughts on a variety of topics. As a virtual event, we invite cities across Canada to host local screening venues where members of the community can gather to watch panelists’ presentations, conduct their own group discussions and participate via webcam in the Q&A. Click here to view recaps of our past Future By Design events. 


Future By Design branding designed by Carve Design