Design Firm: ON THE CHASE! Motion Design
Client: Office of the Provincial Advocate for Children and Youth, Toronto
Co-Directors: Zack Russell, Julian Brown RGD
Typography & Animation: Julian Brown RGD
Sound Design: Zack Russell
Additional Illustration: Amy Shackleton
Produced for world Pride 2014 in Toronto, this project challenges us to make a positive change in the way we speak. The video is a journey through negative and positive language using hand-lettered typography and bold colour to illustrate the script of basic phrases. The video begins with terrible slurs and insults to grab attention in our busy social media feeds. The project reached over 1,000 viewers at live events and online.
“This piece exemplifies the strength of simplicity – the simple power of contrast... I love how the colourful backgrounds reclaim the screen with positive phrases and how the typography continues to tell the story and entertain. This video delivers an important message with clarity and confidence. Well done.” — Nicole Vallée RGD