Colour Blind Awareness Campaign by Lauren Coutts
01/06/14
This project aims to enable viewers to experience what colour blindness feels like to encourage empathy for those who suffer from it.

 

Credits

Designer: Lauren Coutts Student RGD
Instructor: Vida Jurcic

 
Description
This project aims to enable viewers to experience what colour blindness feels like to encourage empathy for those who suffer from it. By mimicking what a colour blind person sees, the campaign calls attention to this everyday struggle that is often overlooked.
 
 
Judge's Comments
“I loved the mixed media styling of both print and interactive through the ‘Enhanced Reality’ use of the phone’s camera. Clever and simple. Beautiful graphic execution with a nice use of technology to help covey something very difficult to express.”
— Charles Adler