Design Firm: Flipside Creative
Client: BC Parks
Creative Director & Copywriter: Kim Mcmullen
Principal Designer: Stacey Buchanan
Project Manager: Natalia Baelde
Artist & Carver: Ben Davidson
Designed for BC Parks to revive the history of the Golden Spruce Trail and introduce tourists to the culture of the community, this project involved creating a positive and engaging signage experience. working with community members and key municipal stakeholders to preserve the natural and cultural significance of the trail, five signs were hand-carved by Haidi artist Ben Davidson using natural wood from the area.