Design Firm: Blok Design
Client: Laboratorio Para La Ciudad
Creative Directors: Vanessa Eckstein RGD, Marta Cutler
Designers: Vanessa Eckstein RGD, Patricia Kleeberg, Kevin Boothe
Senior TED Fellow and global culture maker Gabrielle Gomez-mont was approached to form a ‘create lab’ within the Mexico City government as part of an effort to cultivate civic innovation and benefit the city. The identity for this initiative signals the bold, fluid, experimental nature of the department itself, embracing the values of openness and transparency. The governmental-type stamp can be used to brand the many projects emerging from this idea incubator. The identity grows alongside each new project, assuming more dimensions as the department evolves.