Meat Of The Matter Brochure by Heather Luscher
01/06/14
This 16-panel brochure presents a comprehensive overview of the meat industry’s impact on the environment and suggests how readers can reduce this impact through better-informed food choices.

 

Credits

Researcher, Copywriter, Designer & Illustrator: Heather Luscher Student RGD
Instructor: Maria Gabriele RGD
 
Description
This 16-panel brochure presents a comprehensive overview of the meat industry’s impact on the environment and suggestions for how readers can reduce this impact through better-informed food choices. To fit the theme, simple illustrations on butcher paper create an effect similar to meat packaging.
 
Judge’s Comments
“Straightforward, simple and effective. Plus, the one-colour, rustic quality really spoke to me. No frills. Serious and free of slick tricks and pretension. Beautiful typography. This really got me thinking. Bravo!”
Aaron Draplin, Draplin Design Co.