Mississauga Earth Days Campaign by the City of Mississauga In-house Creative Department
01/06/14
With the goal of increasing participation in City of Mississauga events and building ‘living green’ awareness in the community, this campaign was developed to be fun and approachable and to resonate with people of all ages.

Credits

Design Firm: City of Mississauga In-house Creative Division

Client: City of Mississauga, Environment Division

Creative Director: Tina Mackenzie RGD

Principal Designer: Brian Marchand

 

Project Description

With the goal of increasing participation in city events and building ‘living green’ awareness in the community, this campaign was developed to be fun and approachable and to resonate with people of all ages. The rich gradient green, bright green illustrations and white and yellow text help make the message pop. community involvement in the city’s environmental events has increased since the launch of the campaign.