Design Firm: City of Mississauga In-house Creative Division
Client: City of Mississauga, Environment Division
Creative Director: Tina Mackenzie RGD
Principal Designer: Brian Marchand
With the goal of increasing participation in city events and building ‘living green’ awareness in the community, this campaign was developed to be fun and approachable and to resonate with people of all ages. The rich gradient green, bright green illustrations and white and yellow text help make the message pop. community involvement in the city’s environmental events has increased since the launch of the campaign.