1,000 Acts of Kindness Campaign by rtraction
01/06/14
A brief video explains this campaign and suggests acts of kindness, while a ‘scoreboard’ tracks how many acts have occurred, emphasizing how people are choosing kindness over hatred at every opportunity.

Credits

Design Firm: rtraction

Client: LUSO Community Services

Principal Designer: James Kingsley

Video Designer: Andy Ratz

Developer: Jared Lerner

 

Description

The 1,000 Acts of Kindness movement began in London, Ontario and has spread across North America, challenging communities to work together to end hate by completing 1,000 large and small acts of kindness in one month. The bright, user-friendly website is accessible for all users. A brief video explains this campaign and suggests acts of kindness, while a ‘scoreboard’ tracks how many acts have occurred, emphasizing how people are choosing kindness over hatred at every opportunity.