Jane's Walk Print Campaign by Studio Jaywall
01/06/14
Jane’s Walk is a global movement of neighbour-led walking tours inspired by urbanist Jane Jacobs. Bus shelter ads, subway ads and postcards were created to promote the Toronto edition of this global festival for 2014.These  pieces capture the community spirit of the festival through images from past events. Call-to-action messaging emphasizes the diverse possibilities of
participating. A poster template was also created and shared with global community leaders to promote local events with photos from their own cities, in their own languages.

 

Credits

Design Firm: Studio Jaywall

Client: Jane’s Walk

Creative Director: Jay Wall

Designers: Mavis Everett, Jay Wall

Photographers: Jeremy Kai, Vic Gedris

Copywriters: Jay Wall, Lucia Piccini, Denise Pinto

 

Description

Jane’s Walk is a global movement of neighbour-led walking tours inspired by urbanist Jane Jacobs. Bus shelter ads, subway ads and postcards were created to promote the Toronto edition of this global festival for 2014. These pieces capture the community spirit of the festival through images from past events. Call-to-action messaging emphasizes the diverse possibilities of participating. A poster template was also created and shared with global community leaders to promote local events with photos from their own cities, in their own languages.