Client: Share The Road Cycling Coalition
Creative Director/Designer: Dave Nighbor
Program Leader: Jamie Stuckless
Intended to increase cycling at post-secondary institutions, UCycle partners with universities, colleges, municipal stakeholders and local businesses to provide discounts to students who arrive on campus by bicycle. Addressing the issues of accessibility and sustainability, an additional website is being developed to help eliminate the use of paper, consolidate program and vendor information, and ensure that every cyclist and student has the opportunity to participate in the program.