Client: Toshiba of Canada Ltd.
Chief Creative Officer and Creative Director: Malcolm Roberts
Designer: Dan Caroleo, Filament Creative Inc.
Writer: Brandon Tralman-Baker
A fluid and non-linear experience on desktops, tablets and mobile devices leads users through examples of how Toshiba and the NCC are actively engaged in conservation on a national level. Thought-provoking statistics of the threats that face our landscapes offer a first step towards understanding. As users explore further, they uncover vibrant photos of at-risk plants and animals along with introductions to what makes each organism important to its ecosystem.