Client: Courage Canada
Creative Directors: Zak Mroueh, Shane Ogilvie
Art Director: Andrea Romanelli
Writer: Jon Taylor Photographer: Philip Rostron
Courage Canada is a non-profit organization that teaches hockey to the blind and visually impaired. In March 2015, they held their second annual national tournament where blind players from around the country gathered in Toronto for a weekend of hockey. The unique event poster celebrates the event and raises further awareness for the cause: rolled up, it resembles a white cane, a powerful symbol of visual impairment. When unrolled, the poster depicts an overhead view of a hockey face-off, in which sticks, puck and centre ice represent a human eye.
I was struck by the simple, graphic nature of the poster and absolutely blown away by the way it was delivered. Not because it was clever (which it totally is), but rather because it was absolutely tied into the cause at hand. It could be a hell of a poster on its own, but in this context it becomes something really special. - Monique Gamache