
Credits
Executive Creative Director : Dave Roberts
Creative Director : Tom Koukodimos
Designers : Flavio Carvalho (SR), Anna Sera Garcia (SR) Oleg Portnoy
Copywriters : Pip Scowcroft, Laurent Abesdris
Illustrator : Ben Kwok
Typographer : Ian Brignell
Photographers : Rob Fiocca, Steve Krug
Description
Blue Goose is a Canadian organic and natural food company specializing in high-quality beef, chicken and fish. Hand-drawn illustrations of animals represent their natural environment and the conditions in which they are raised. Since its launch in April of 2013, the number of stores carrying Blue Goose products grew from 23 to 849 nationwide, including buy-in from two of Canada’s largest supermarket chains.
Judge's Comments
Beautifully designed packaging with stand-out on-shelf presence unlike any of its competitors. It is a holistic, thoughtful and impactful design system that clearly communicates Blue Goose’s respect for land and animals and the health benefits of eating clean meat. –Moreen Bofill
For-Profit Category 2015