Blue Goose Identity by Sid Lee
23/11/15
Blue Goose is a Canadian organic and natural food company specializing in high-quality beef, chicken and fish. 

Credits

Executive Creative Director : Dave Roberts 

Creative Director : Tom Koukodimos 

Designers : Flavio Carvalho (SR), Anna Sera Garcia (SR) Oleg Portnoy 

Copywriters : Pip Scowcroft, Laurent Abesdris 

Illustrator : Ben Kwok 

Typographer : Ian Brignell 

Photographers : Rob Fiocca, Steve Krug

 

Description

Blue Goose is a Canadian organic and natural food company specializing in high-quality beef, chicken and fish. Hand-drawn illustrations of animals represent their natural environment and the conditions in which they are raised. Since its launch in April of 2013, the number of stores carrying Blue Goose products grew from 23 to 849 nationwide, including buy-in from two of Canada’s largest supermarket chains.

 

Judge's Comments

 Beautifully designed packaging with stand-out on-shelf presence unlike any of its competitors. It is a holistic, thoughtful and impactful design system that clearly communicates Blue Goose’s respect for land and animals and the health benefits of eating clean meat. –Moreen Bofill