Client: De Gaspé
Creative Director: Sébastien Bisson
Designer: Sébastien Bisson
Writers: Ellen Teitelbaum, Annie Ouellet
De Gaspé is a merry band of four Mile End hipsters who have found a recipe for making beautiful-durable-affordable-locally-made-by-locals products. They needed help refreshing the company’s identity and communications, with the goal of taking the business to the next level. The project involved creating a new logo, stationery, packaging, promotional items, photo direction, website, social media and installation guide, as well as a lovely door for their shop. Since launching the new brand, De Gaspé has more than doubled its sales, and is now the talk of the town.